Spunows and Spap Oop

Trudging the vast hellscape of made up product words meant to sound like the solution to the problem created by the company selling you the solution— which are at best a portmanteau like Pinterest and ‘broccoli’ (a man-made hybrid of brussel sprouts and cauliflower), and at worst gadflies of meaning, like Abilify and Instagram — it can be hard to know exactly what this thing is you’re expected to insert into your head.

As corporations massage the lexicon into an oblivion of monetizable syllables, it’s sometimes hard not to just take nonsense sounds at face value.

Like Spap Oop or, my favorite, Spunow.